For the last few years, my main focus is on UI and UX design. Websites and mobile apps have become the main communicational channel for many companies so this is very important to understand their values and goals well. I use design thinking methods to define the needs and pain points of the user. I am focusing on making the product easy to use, easy to understand, and easy to like.
In my projects I often use unique and colorful hand-drawn illustrations. You can find some of them on Shutterstock. I also shoot product pictures, portraits, photo sessions, etc.
Companies interact with their customers via branding identity, so I research both the product and its customers to create the best communication solution. A brand book usually includes a brand story, logo design, color palette, typography, images, and usage guidelines.
